Wind Change Marketing

Sales & Marketing Solutions Provider 

Wind Change Marketing

Sales & Marketing Solutions

Creating an effective blend of content marketing tactics aligns your website and content channels.

Free Consultation Background Image

Wind Change Marketing is a sales and marketing solutions provider. We are passionate about serving small to medium-sized organizations. Our overall marketing strategies and comprehensive list of partners will increase your online visibility, generate leads, sales and increase customer loyalty.

Our Proven Playbook Includes:

  • Buyer Persona Development
  • Keyword Based Content Development
  • Content Calendars for Email, Blog & Social Media
  • Competitive Comparison
  • Strategy & Goals Discussion
  • Marketing + Sales Funnel Modeling (Visits-to-Customers, Meetings with Internal Teams)
  • Website Audit & Recommendations
  • CRM Use & Sales Enablement Review
  • Digital Onboarding Action Plan

       Get Started Today

Social Media Strategy - free consult detail

Inbound Methodology

Grow your business with an inbound marketing process that attracts, converts and provides a measurable end result

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have. By breaking it all down into the four steps of Attract, Engage and Delight, and then mapping out everything necessary to promote the evolving lifecycle stages of today's consumer, inbound marketing drives results.



Our Philosophy

"We will stay until the wind changes."

We’re passionate about working with businesses that want to streamline their sales and marketing processes to improve results and will last beyond our time together.

Our owner Cal Fidler, "The Mary Poppins of Marketing" has over 10 years of experience working with businesses to find opportunities and grow their business with sales and marketing.

Cal brings a unique perspective to providing solutions as she has worked in both marketing and sales roles. She understands the need for these to work harmoniously together in order to achieve results. 

All of us at Wind Change focus on the solution and then find the best way to execute to achieve our client's goals. 

"In Every Job That Must Be Done, There is an Element of Fun"


Calyn and the team do an incredible job to personalize a marketing strategy that makes sense for your business needs. Since hiring Windchange our dance studio business is getting more exposure to our community than ever before. As a result, we a having record-breaking enrollment results and are looking at the next steps of our growth strategy. I would give Windchange my highest recommendation and we look forward to our continuing partnership!
Infinity Dance

Gina Chanos Infinity Dance

The best marketing planning meeting I have had in 20 years. We got our plans laid out for the year, set goals and created a plan to reach and exceed our goals. 
Carrie Wales, ProVisor Inc.

Carrie Wales ProVisor, Inc.

Connect With Us

2894 Main St. Unit 3
East Troy, WI 53120, United States